What it is:The industry standard for eyeshadow primer! What it does:Packaged in a precious, genie-like bottle, Eyeshadow Primer Potion is an ultra-sheer, totally nude eye base that glides on with the wave of a wand and then disappears instantly. It's the ultimate eye prep for smoother, more vibrant shadow and all-day wear, with absolutely no creasing. Now with a new and improved bent wand!

Manufacturer: Urban Decay

What it is:A pink perk-me-up stick to brighten the eyes.What it does:Benefit Eye Bright has a pop of pink that brightens your eyes and your spirits instantaneously.What else you need to know:It's like a nap in a stick-keep it handy for afternoon touch-ups.

• a purse sized pick-me-up for tired looking eyes

Manufacturer: Benefit Cosmetics

Our Eye-PoxyTM 2 Shadow Primer for eyes is applied in a thin layer across the lid, crease line and below the brow.
Immediately begin applying your colors and expect to see a more brilliant, longer lasting effect.
It can be applied with a firm synthetic/taklon concealer brush or your finger.
Net Wt. 10 grams

• Eyeshadow Primer
• Can be used by all ages and skin tones
• For Every Day Use
• Cream Primer

Manufacturer: Coastal Scents

What it is:A brightening camouflage for the eyes and face.What it does:Benefit Erase Paste is a concentrated, creamy, blendable concealer that instantly brightens and camouflages all-in-one. It has an innovative formula which makes sure signs of stress and fatigue are a thing of the past. These three brightening neutral shades give every gal correction perfection.What else you need to know:Erase ...

• brightening camouflage for eyes & face

Manufacturer: Benefit Cosmetics

The Bare Escentuals bare vitamins prime time eyelid primer

• Silky, lightweight primer to maximize your eyecolor
• Prevents creasing and sheer, neutral tint that doesn't interfere with your favorite colors

Manufacturer: Bare Escentuals

Laura Mercier Eye Basics creates the perfect canvas for eyes by camouflaging eye imperfections and enhancing the durability of eye makeup.

• Skin friendly ingredients enhance the delicate skin on the eye lids, botanicals soothe distressed lids, Vitamins A, E & C provide anti-oxidant protection and Eye Bright offers anti-inflammatory and healing benefits
• This sheer, creamy texture blends easily and smoothly leaving a long-lasting semi-matte finish
• Crease-proof and water-resistant, eyes are primed with this highly versatile product. Use as a primer or alone to add a little color to your eyes
• Choose a shade that matches your skin tone and apply to lid. Apply a small amount of Loose Setting Powder and follow with desired Eye Colours and Eye Liners
• 0.18 oz./5.1g

Manufacturer: Laura Mercier

Why we love it:This dual-action power primer works 360° around the eyes to make concealers AND eyeshadows STAY PUT. Concealers don't crease, eyeshadows stay vibrant and true...you'll wonder how you ever lived without it!What else you need to know: neutral nude shade is universally flattering custom airless ...

• 10.0mL / 0.33 US fl. oz.
• The best way to dispense stay don't stray is to lightly tap the airless pump using your index finger until the product comes out.

Manufacturer: Benefit Cosmetics

Helps shadow wear truer, longer. Helps eliminate occurrence of fading, creasing and smudging.

• Put an end to smudged, smeared, an creased eyeshadow with this cream base.
• For hip, hot, and photo-shoot quality shadow application choose this cream makeup base.
• Simply put, this oil based cream stops your shadow from smudging, streaking, or creasing.
• Kind of a nice insurance policy isn't it?

Manufacturer: Ultima II

Our latest breakthrough in the fight against dark circles, aging skin and fatigue.Photo shoots often start at the crack of dawn when even models and celebs don't look their best and dark circles loom. That's why we created this innovative under eye brightener that immediately wakens and brightens skin while moisturizing to prepare for concealer application. Contains lots of skin-boosting ...

• A brush-on undereye brightening cream

Manufacturer: Smashbox Cosmetics

Laura Mercier's Secret Brightener is formulated for all skin types & was created to brighten dark circles, reduce shadows & minimize discolorations. 0.05 oz.

• Allure Best of Beauty Award Winner
• Instantly opens the eye area or brightens the face while smoothing the skin for a youthful appearance - reflects light away from darkness while boosting radiance
• Use Secret Brightener Pen #1 for fair to medium skin tones. Use Secret Brightener Pen #2 for medium to tan and darker skin tones.
• To open the eye area & illuminate the cheek bone, apply Secret Brightener to the lower temple moving inward towards the apple of the cheek
• Lighten darkness or shadow by applying Secret Brightener directly to the area of concern & always set with Secret Brightening Powder, when used around the eye

Manufacturer: Laura Mercier